How relevant are you to your audience?
We develop digital touchpoints that help companies make their digital identity unique and distinctive, multiplying its value in terms of users and interactions through Websites, Apps and Ecommerce platforms, Social Media profiles, and Newsletters.
Digital
Footprint
Online
Impact
Influencer
Relations
Digital Footprint
Developing and strengthening digital identity: In our increasingly interconnected world, it’s natural to move continuously and fluidly between analog and digital contexts to gather information, organize, and shop.
For companies, opportunities to connect with potential customers multiply; and the challenge becomes being easily findable when the audience is ready to engage. This means putting your targets at the center—with their real interests, motivations, and emotions.
- Big data analysis for Consumer insight, Climate audit, Crisis management
- Website and e-commerce creation and management
- Web marketing strategy & content strategy, editorial calendars
- On-site & Off-site SEO, Link Popularity development
- Native App & Progressive Web App
Online impact
Achieving digital marketing objectives: Given the crowded nature of the internet, the creation of valuable content (articles, videos, branded podcasts), promoting and supporting user traffic to its website and other online resources (e.g., Facebook and LinkedIn pages), identifying and monitoring the strategic nodes through which online information on topics of interest is disseminated.
- Social Media Marketing
- Online advertising
- Video production, “viral” campaigns
- Branded Podcast
- Direct e-mail marketing
- Lead Generation
Influencer Relations
Building long-term relationships with online stakeholders: Developing influencer marketing activities means engaging individuals or professionals who have gained authority and visibility online (through blogs, dedicated channels, etc.) for brand communication purposes. This involves identifying figures who have influence over the brand’s potential buyers and creating “purpose-driven” communication projects around them, typically paid (in which case it must be clearly disclosed).
