Change communicated on the move!

Enartis, a long-standing client of the agency and one of the leading players in the global wine products market, announced worldwide on June 24 the restyling of its product packaging, a revamp in line with the brand’s new identity.

To communicate the change effectively, Dual created an engaging video combining emotional images and motion graphics.

Motion graphics have a very high engagement rate, they keep viewers glued to the screen by entertaining them, and above all, they are “easy to consume.” Motion graphics, and visual communication in general, reflect the way the brain processes information: that’s why it’s easier to understand what we see than what we simply read.
Some examples of motion graphics that you will find in the video: the crescent moon in the Enartis logo becomes a butterfly; the color wheel—in the colors of the product categories—comes to life and rotates before closing, and finally, the graphic pattern of gray crescents animates and introduces the theme of sustainability.

We did use a little copy, though! But on the same level as the visuals, with stomp texts that mark the beat of the soundtrack in a decisive and engaging way. What is a stomp text? They are words in a sentence that, appearing individually, create a fast-paced and natural visual flow; they do so by entering the field of vision from outside or, conversely, by leaving it.

Curious to see the video? Here it is in English: https://www.youtube.com/watch?v=y7pQgVRIEnc

You can also find it in five other languages on the Enartis YouTube channel.

In addition to the videos, we have created:

• A landing page that provides more detailed information about the main new features introduced on the packaging: https://www.enartis.com/en/is-your-winery-more-colorful-because-of-enartis/
• a slider and a pop-up on the enartis.com website
• 10 different graphic contents to use on social media that, in addition to showing users the new packaging, promote certain products

Article by: Alessandra Poggi