Content comes second. Brand positioning comes first.
For a brand, starting with content is instinctive. Open social media, write an article, launch a campaign. Starting with brand…
Can artificial intelligence really be a valuable ally in reporting?
In a context in which data, dashboards, and platforms are multiplying, artificial intelligence can help read information more quickly and…
Neuromarketing and Behavioral Psychology: the future of decision-making in marketing
Neuroscience is redefining the way brands communicate with consumers. In recent years, neuromarketing and behavioral psychology have taken on a…
What is generative communication?
“Generative communication is a process in which the focus is not on transferring information that already exists, but on creating…
Plutchik’s Flower: when emotions speak for brands
We never buy just a product or a service: we choose the emotion it makes us feel. This is the…
Share culture, because if you keep it hidden, it goes to waste.
When was the last time you shared something? The post “5 ways to succeed in the world of marketing” or…
Once upon a time, long ago, there was a team building
When we are children, stories feel as essential as food and affection; we experience them as a vital need.If we…
Esseco Group: the Cascading Values project continues and events come back to life!
On September 9 and 10, the Esseco Group launched the cascading process for the group's values with the newcomer Addcon,…
The IE* for the Talent Team of Boston Scientific
BOSTON SCIENTIFIC is a large multinational company in the biomedical equipment sector, with a specific focus on training and cultivating…