Cantina Martinez: Sicilian wine tradition on social media
Cantina Martinez is a historic winery in Marsala, known for producing wines that tell the story of Sicily and its…
Beyond engagement: the future of social metrics between time, depth and quality
For years, the engagement rate — based on likes, comments and shares — has been the benchmark for evaluating the…
The value of podcasts: bringing stories to life, building brands
A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.With a…
SEO and AI: how search engine optimization will change
In recent years, artificial intelligence has ceased to be an abstract concept and has become a concrete leveraging tool, even…
Does B2B digital marketing really work?
If the people who should be choosing your company are finding their answers elsewhere, are you really part of their…
Click, share, connect: the power of sharing
In the frenetic and relentless network of connections in which we are immersed, digital technology is not just one aspect…
Employer branding, employee branding and the importance of LinkedIn
In today's world, work has become more than just a job: it is a boundless adventure, and in this fascinating…
Ephemeral content: gone beyond the day
User attention is the real new currency that brands compete for within various communication platforms with organic and paid content.…
How to go from 0 to 10,000 users in less than a year
Case study: BluAgri srl When we began working with BluAgri in January 2022 to develop its online presence, we immediately…
Change communicated on the move!
Enartis, a long-standing client of the agency and one of the leading players in the global wine products market, announced…