Content comes second. Brand positioning comes first.
For a brand, starting with content is instinctive. Open social media, write an article, launch a campaign. Starting with brand…
Can artificial intelligence really be a valuable ally in reporting?
In a context in which data, dashboards, and platforms are multiplying, artificial intelligence can help read information more quickly and…
Neuromarketing and Behavioral Psychology: the future of decision-making in marketing
Neuroscience is redefining the way brands communicate with consumers. In recent years, neuromarketing and behavioral psychology have taken on a…
Cantina Martinez: Sicilian wine tradition on social media
Cantina Martinez is a historic winery in Marsala, known for producing wines that tell the story of Sicily and its…
Beyond engagement: the future of social metrics between time, depth and quality
For years, the engagement rate — based on likes, comments and shares — has been the benchmark for evaluating the…
The value of podcasts: bringing stories to life, building brands
A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.With a…
What is generative communication?
“Generative communication is a process in which the focus is not on transferring information that already exists, but on creating…
Plutchik’s Flower: when emotions speak for brands
We never buy just a product or a service: we choose the emotion it makes us feel. This is the…
SEO and AI: how search engine optimization will change
In recent years, artificial intelligence has ceased to be an abstract concept and has become a concrete leveraging tool, even…
Does B2B digital marketing really work?
If the people who should be choosing your company are finding their answers elsewhere, are you really part of their…
Because you have to start somewhere
Introducing every single person who is part of DUAL is no easy task, but you have to start somewhere. So…
Happy birthday, DUAL!
Turning another year older is easy: you just wait and let time pass.Pausing to say “well, quite a few years…