{"id":4861,"date":"2025-11-24T10:36:50","date_gmt":"2025-11-24T09:36:50","guid":{"rendered":"https:\/\/www.indual.it\/news\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\/"},"modified":"2026-02-06T12:02:38","modified_gmt":"2026-02-06T11:02:38","slug":"the-value-of-podcasts-giving-voice-to-stories-growing-brands","status":"publish","type":"post","link":"https:\/\/www.indual.it\/en\/news\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\/","title":{"rendered":"The value of podcasts: bringing stories to life, building brands"},"content":{"rendered":"<p class=\"s4\">A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.<br \/>With a voice and an idea, you can build a narrative capable of reaching your audience directly, generating empathy and attention.<\/p>\n<p class=\"s4\">At <strong>Dual Communication<\/strong>, we believe that podcasts are a strategic tool for <strong>digital storytelling<\/strong>: through the power of voice, and increasingly also through imagery, we help brands build authentic relationships, spread knowledge, and showcase the people who are part of them.<\/p>\n<h2>Types of podcasts: choosing the right format<\/h2>\n<p class=\"p1\">Over time, podcasts have evolved, taking on different forms based on objectives and the type of narrative. Understanding them helps you choose the format best suited to your communication strategy.<\/p>\n<h3>Vertical or horizontal<\/h3>\n<ul>\n<li class=\"s6\"><strong>Vertical podcasts<\/strong>: each episode is independent. Ideal for thematic or educational content, they allow for flexible and free listening.<\/li>\n<li class=\"s6\"><strong>Horizontal podcasts<\/strong>: tell a story that develops over multiple episodes. They create anticipation, loyalty, and greater engagement over time.<\/li>\n<\/ul>\n<h3>The voices at play<\/h3>\n<ul>\n<li class=\"s6\"><strong>Single voice<\/strong>: a single narrator, perfect for in-depth analysis and educational content.<\/li>\n<li class=\"s6\"><strong>Multi-voice or interview<\/strong>: multiple voices in dialogue; the most common format for talks and interviews.<\/li>\n<li><strong>Choral or hybrid format<\/strong>: integrates multiple perspectives, experts, and testimonials, making the narrative more dynamic.<\/li>\n<\/ul>\n<h2 class=\"s3\"><span class=\"s2\">Languages and narrative styles<\/span><\/h2>\n<p class=\"s4\">Podcasts can adopt different tones and styles, from <strong>conversational<\/strong> \u2014 built like a casual chat \u2014 to <strong>structured interviews<\/strong>, designed to bring out experiences and viewpoints.<br \/>\nThen there&#8217;s the <strong>educational podcast<\/strong>, which explains concepts and processes in a clear and accessible way, or the <strong>investigative podcast<\/strong>, which uses journalistic storytelling to take the listener on a real journey.<\/p>\n<p class=\"s4\">\ud83c\udf99\ufe0fA concrete example:<br \/>\n&#8220;<strong>Winemaking Experiences<\/strong>,&#8221; the podcast created by <strong>Enartis in collaboration with Dual Communication<\/strong>, tells the story of oenology through interviews with industry experts, combining expertise and passion in simple and engaging language.<\/p>\n<h2>The trend of the moment: video podcasts<\/h2>\n<p class=\"s4\">In recent years, a new protagonist has emerged: the <strong>videopodcast<\/strong>, which combines the power of audio with that of imagery.<br \/>\nThis format allows you to see who&#8217;s speaking, capture their emotions, and share the story on visual platforms like YouTube and Spotify.<\/p>\n<p class=\"s4\">In 2025, Dual launched a <strong>corporate video podcast dedicated to oenology trends<\/strong> together with <strong>Enartis<\/strong>, hosting external experts for direct discussions on the sector&#8217;s most current topics.<br \/>\nCompared to audio-only podcasts, the data showed a <strong>significant increase in views and listening<\/strong>, confirming the effectiveness of the video format in strengthening audience engagement and message impact.<\/p>\n<h2>Podcasts and branded podcasts: a growing branding channel<\/h2>\n<p class=\"s4\">According to recent research, <strong>over 60% of companies <\/strong>doing content marketing have already created or planned a podcast.<br \/>\nListeners worldwide surpassed <strong>584 million in 2025<\/strong>, with a 7% growth compared to the previous year.<br \/>\nBy 2027, they are expected to exceed <strong>650 million<\/strong>.<\/p>\n<p class=\"s4\">These numbers tell a simple truth: the podcast \u2014 and even more so the video podcast \u2014 is now one of the most effective tools for <strong>creating genuine and lasting connections and for telling brand values with authenticity.<\/strong><\/p>\n<h2>Give your brand a voice<\/h2>\n<p class=\"s4\">Whether it&#8217;s an audio series or a video podcast, each project is born from an idea, a voice, and a narrative direction.<br \/>\nAt Dual, we guide brands f<strong>rom strategy to format,<\/strong> taking care of concept, production, and customized distribution.<\/p>\n<p class=\"s4\">Discover how we can help you <strong>give voice to your story<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.With a voice and an idea, you can build a narrative capable of reaching your audience directly, generating empathy and attention. At Dual Communication, we believe that podcasts are a strategic tool for digital storytelling: through the&hellip;<\/p>\n","protected":false},"author":9,"featured_media":4884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"h5ap_radio_sources":[],"footnotes":""},"categories":[278],"tags":[],"class_list":["post-4861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The value of podcasts: bringing stories to life, building brands - DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indual.it\/en\/news\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The value of podcasts: bringing stories to life, building brands - DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala\" \/>\n<meta property=\"og:description\" content=\"A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.With a voice and an idea, you can build a narrative capable of reaching your audience directly, generating empathy and attention. At Dual Communication, we believe that podcasts are a strategic tool for digital storytelling: through the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.indual.it\/en\/news\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DUALcomunicazione\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T09:36:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T11:02:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.indual.it\/wp-content\/uploads\/2025\/11\/Dual_Copertina_Articolo_podcast_ENG.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DUAL\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DUAL\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/\"},\"author\":{\"name\":\"DUAL\",\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/#\\\/schema\\\/person\\\/e8e40c028e02819b581f726f0e522bce\"},\"headline\":\"The value of podcasts: bringing stories to life, building brands\",\"datePublished\":\"2025-11-24T09:36:50+00:00\",\"dateModified\":\"2026-02-06T11:02:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.indual.it\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Dual_Copertina_Articolo_podcast_ENG.jpg\",\"articleSection\":[\"Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/\",\"url\":\"https:\\\/\\\/www.indual.it\\\/en\\\/news\\\/the-value-of-podcasts-giving-voice-to-stories-growing-brands\\\/\",\"name\":\"The value of podcasts: bringing stories to life, building brands - 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