{"id":4532,"date":"2017-02-15T08:30:36","date_gmt":"2017-02-15T07:30:36","guid":{"rendered":"https:\/\/www.indual.it\/news\/"},"modified":"2026-02-04T14:40:27","modified_gmt":"2026-02-04T13:40:27","slug":"news","status":"publish","type":"page","link":"https:\/\/www.indual.it\/en\/news\/","title":{"rendered":"News"},"content":{"rendered":"
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Content comes second. Brand positioning comes first.<\/a><\/h3>
2 March 2026<\/div>

For a brand, starting with content is instinctive. Open social media, write an article, launch a campaign. Starting with brand…<\/p><\/div>

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Can artificial intelligence really be a valuable ally in reporting?<\/a><\/h3>
25 February 2026<\/div>

In a context in which data, dashboards, and platforms are multiplying, artificial intelligence can help read information more quickly and…<\/p><\/div>

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Neuromarketing and Behavioral Psychology: the future of decision-making in marketing<\/a><\/h3>
19 December 2025<\/div>

Neuroscience is redefining the way brands communicate with consumers. In recent years, neuromarketing and behavioral psychology have taken on a…<\/p><\/div>

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Cantina Martinez: Sicilian wine tradition on social media<\/a><\/h3>
11 December 2025<\/div>

Cantina Martinez is a historic winery in Marsala, known for producing wines that tell the story of Sicily and its…<\/p><\/div>

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Beyond engagement: the future of social metrics between time, depth and quality<\/a><\/h3>
4 December 2025<\/div>

For years, the engagement rate \u2014 based on likes, comments and shares \u2014 has been the benchmark for evaluating the…<\/p><\/div>

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The value of podcasts: bringing stories to life, building brands<\/a><\/h3>
24 November 2025<\/div>

A podcast is one of the most authentic and immediate ways to tell stories, share experiences, and create connections.With a…<\/p><\/div>

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What is generative communication?<\/a><\/h3>
20 November 2025<\/div>

\u201cGenerative communication is a process in which the focus is not on transferring information that already exists, but on creating…<\/p><\/div>

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Plutchik\u2019s Flower: when emotions speak for brands<\/a><\/h3>
15 September 2025<\/div>

We never buy just a product or a service: we choose the emotion it makes us feel. This is the…<\/p><\/div>

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SEO and AI: how search engine optimization will change<\/a><\/h3>
9 September 2025<\/div>

In recent years, artificial intelligence has ceased to be an abstract concept and has become a concrete leveraging tool, even…<\/p><\/div>

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Does B2B digital marketing really work?<\/a><\/h3>
27 August 2025<\/div>

If the people who should be choosing your company are finding their answers elsewhere, are you really part of their…<\/p><\/div>

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Because you have to start somewhere<\/a><\/h3>
27 May 2024<\/div>

Introducing every single person who is part of DUAL is no easy task, but you have to start somewhere. So…<\/p><\/div>

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Happy birthday, DUAL!<\/a><\/h3>
27 May 2024<\/div>

Turning another year older is easy: you just wait and let time pass.Pausing to say \u201cwell, quite a few years…<\/p><\/div>

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