{"id":4502,"date":"2022-03-08T15:22:48","date_gmt":"2022-03-08T14:22:48","guid":{"rendered":"https:\/\/www.indual.it\/branding\/"},"modified":"2026-02-17T12:25:42","modified_gmt":"2026-02-17T11:25:42","slug":"branding","status":"publish","type":"page","link":"https:\/\/www.indual.it\/en\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1648460202804{border-bottom-width: 1px !important;border-bottom-color: #c4c4c4 !important;border-bottom-style: solid !important;}&#8221;][vc_column]<nav class=\"vcex-module vcex-navbar wpex-clr vcex-navbar-sticky service-navigation-bar align-center vc_custom_1648460359529\" data-sticky-endpoint=\"footer-callout-wrap\"><div class=\"vcex-navbar-inner wpex-clr wpex-last-mr-0\"><a href=\"https:\/\/www.indual.it\/branding\/\" class=\"vcex-navbar-link wpex-mr-15 theme-txt-link black wpex-rounded-0\" style=\"padding:15px;\"><span>Branding<\/span><\/a><a href=\"https:\/\/www.indual.it\/digital\/\" class=\"vcex-navbar-link wpex-mr-15 theme-txt-link black wpex-rounded-0\" style=\"padding:15px;\"><span>Digital<\/span><\/a><a href=\"https:\/\/www.indual.it\/eventi-2\/\" class=\"vcex-navbar-link wpex-mr-15 theme-txt-link black wpex-rounded-0\" style=\"padding:15px;\"><span>Events<\/span><\/a><a href=\"https:\/\/www.indual.it\/learning-development\/\" class=\"vcex-navbar-link wpex-mr-15 theme-txt-link black wpex-rounded-0\" style=\"padding:15px;\"><span>Learning &amp; Development<\/span><\/a><\/div><\/nav>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646750067430{padding-top: 90px !important;padding-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;]<h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h2 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">We bring value to brand personality<\/span><\/h2>[\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1647272585998{margin-bottom: 60px !important;}&#8221; font_weight=&#8221;300&#8243;]We do this with <strong>reliability<\/strong> (we never let you down!), <strong>creativity<\/strong> rooted in production and organizational dynamics (we aim high, but stay grounded!), and <strong>passion<\/strong> (yes, we love what we do. A lot!). Every day, we strive to make communication easy and enjoyable for you. With us, it can be done![\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr wpex-mb-30 textcenter\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-153x180.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-153x180.png 153w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-255x300.png 255w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-870x1024.png 870w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-768x904.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA-1305x1536.png 1305w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing_ICONA.png 1621w\" width=\"153\" height=\"180\"><\/div><\/figure><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Consumer &amp;<br \/>\nTrade Marketing<\/span><\/h3>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr wpex-mb-30 textcenter\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-155x180.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-155x180.png 155w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-259x300.png 259w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-883x1024.png 883w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-768x891.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-1324x1536.png 1324w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA-1765x2048.png 1765w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication_ICONA.png 1805w\" width=\"155\" height=\"180\"><\/div><\/figure><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">B2B &amp; Corporate<br \/>\nCommunication<\/span><\/h3>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr wpex-mb-30 textcenter\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-150x180.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-150x180.png 150w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-250x300.png 250w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-854x1024.png 854w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-768x921.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA-1281x1536.png 1281w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy_ICONA.png 1562w\" width=\"150\" height=\"180\"><\/div><\/figure><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-text-center\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Brand<br \/>\nStrategy<\/span><\/h3>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; columns_right=&#8221;yes&#8221; css=&#8221;.vc_custom_1648469764630{padding-top: 75px !important;padding-bottom: 45px !important;background-color: #f4f4f4 !important;}&#8221; local_scroll_id=&#8221;trade-marketing&#8221; el_id=&#8221;trade-marketing&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-1024x964.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-1024x964.png 1024w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-300x282.png 300w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-768x723.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-1536x1446.png 1536w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Consumer-Trade-Marketing-2048x1928.png 2048w\" width=\"1024\" height=\"964\"><\/div><\/figure>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<style>.vcex_6a03a037265ee{font-size:48px!important;}@media (max-width:1024px){.vcex_6a03a037265ee{font-size:44px!important;}}@media (max-width:959px){.vcex_6a03a037265ee{font-size:42px!important;}}@media (max-width:767px){.vcex_6a03a037265ee{font-size:40px!important;}}<\/style><h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h2 wpex-block wpex-mb-25 vcex_6a03a037265ee\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Consumer &amp; Trade Marketing<\/span><\/h2>[vc_column_text css=&#8221;.vc_custom_1647448476119{margin-bottom: 45px !important;}&#8221; font_size=&#8221;d:20px|tp:18px&#8221; font_weight=&#8221;300&#8243;]By preparing for the impossible, we make the combination of <strong>creativity<\/strong>, <strong>speed<\/strong>, and <strong>fun<\/strong> possible.<\/p>\n<ul>\n<li>Content creation and management for CRM and CLM<\/li>\n<li>P.O.P materials and sales force collateral<\/li>\n<li>Packaging<\/li>\n<li>Digital graphics for eCommerce platforms<\/li>\n<li>Infographics<\/li>\n<li>Activations and Launches<\/li>\n<li>Trade\/Consumer Promotions<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column]<div class=\"textcenter theme-button-wrap wpex-clr\"><a href=\"https:\/\/www.indual.it\/en\/news\/the-aroma-of-coffee-coconut-caramel-langelicas-cocoa-emotions\/\" class=\"vcex-button theme-button align-center inline\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"theme-button-inner\">Discover the project we created for L&#8217;Angelica<\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1647448483469{padding-top: 75px !important;padding-bottom: 90px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-md-offset-2 vc_col-md-8 vc_col-sm-offset-1&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272831745\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Content creation and management for CRM and CLM<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272843826\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">P.O.P materials and sales force collateral<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272857427\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Packaging<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272869142\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Grafica digitale \u2028per piattaforme eCommerce<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272877327\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Infographics<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272884461\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Activations and Launches<\/span><\/h3><h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-30 vc_custom_1647272892340\" style=\"font-weight:700;\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Trade\/Consumer\u2028Promotions<\/span><\/h3>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; columns_right=&#8221;yes&#8221; css=&#8221;.vc_custom_1646928652700{padding-top: 75px !important;padding-bottom: 45px !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-1024x693.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-1024x693.png 1024w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-300x203.png 300w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-768x520.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-1536x1040.png 1536w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/B2B-Corporate-Communication-2048x1386.png 2048w\" width=\"1024\" height=\"693\"><\/div><\/figure>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<style>.vcex_6a03a03727b2b{font-size:48px!important;}@media (max-width:1024px){.vcex_6a03a03727b2b{font-size:44px!important;}}@media (max-width:959px){.vcex_6a03a03727b2b{font-size:42px!important;}}@media (max-width:767px){.vcex_6a03a03727b2b{font-size:40px!important;}}<\/style><h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h2 wpex-block wpex-mb-25 vcex_6a03a03727b2b\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">B2B &amp; Corporate\u2028Communication<\/span><\/h2>[vc_column_text css=&#8221;.vc_custom_1647272925091{margin-bottom: 45px !important;}&#8221; font_size=&#8221;d:20px|tp:18&#8243; font_weight=&#8221;300&#8243;]The brand is one of the fundamental assets of a B2B business and, although it is an <strong>intangible<\/strong> and <strong>immaterial<\/strong> element, it requires continuous <strong>renewal<\/strong> and <strong>maintenance<\/strong> interventions and investments, just like a production plant.[\/vc_column_text][\/vc_column][vc_column]<div class=\"textcenter theme-button-wrap wpex-clr\"><a href=\"https:\/\/www.indual.it\/en\/news\/change-communicated-on-the-move\/\" class=\"vcex-button theme-button align-center inline\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"theme-button-inner\">Discover the product packaging restyling we created for Enartis<\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646816981718{padding-top: 75px !important;padding-bottom: 120px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Sales Force Materials<\/span><\/h3>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]In B2B, marketing often appears simplified, and communication is tightly tied to functional benefits. How much could your Sales Tools improve if they were more creative and connected to the emotional needs that drive your target?[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Internal Communication &amp; People Engagement<\/span><\/h3>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Internal communication is often underestimated because it appears less impactful on business results\u2014to the point where it&#8217;s considered the entrepreneur&#8217;s or CEO&#8217;s &#8220;hobby&#8221; (if they&#8217;re passionate about it) or simply an HR function for sharing organizational or motivational information. Research shows, however, that effective internal communication facilitates relationships, generates a sense of belonging and motivation, creates alignment across departments and hierarchical levels, and increases collaboration and trust in leadership.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Mission, Vision \u2028&amp; Values<\/span><\/h3>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]There is a compass that guides decisions and serves as a constant reference point for branding: its cardinal points are values, mission, and vision.<br \/>\nHow clear, well-represented, and internally shared are these cardinal points within your team or company?[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; columns_right=&#8221;yes&#8221; css=&#8221;.vc_custom_1646928816181{padding-top: 75px !important;padding-bottom: 45px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;]<figure class=\"vcex-image vcex-module wpex-clr wpex-mb-30\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" loading=\"lazy\" class=\"wpex-align-middle\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-1024x589.png\" alt=\"\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-1024x589.png 1024w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-300x172.png 300w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-768x441.png 768w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-1536x883.png 1536w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/Brand-Strategy-2048x1177.png 2048w\" width=\"1024\" height=\"589\"><\/div><\/figure>[\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;]<style>.vcex_6a03a037287a2{font-size:48px!important;}@media (max-width:1024px){.vcex_6a03a037287a2{font-size:44px!important;}}@media (max-width:959px){.vcex_6a03a037287a2{font-size:42px!important;}}@media (max-width:767px){.vcex_6a03a037287a2{font-size:40px!important;}}<\/style><h2 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h2 wpex-block wpex-mb-25 vcex_6a03a037287a2\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Brand Strategy<\/span><\/h2>[vc_column_text css=&#8221;.vc_custom_1647448522265{margin-bottom: 45px !important;}&#8221; font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Defining a brand&#8217;s strategic identity is a fundamental asset in both B2B and B2C because it aims to <strong>build trust<\/strong> and loyalty.<br \/>\nNeuroscience confirms this: <strong>brand identity<\/strong> is the way to stand out from competitors and clarify to the audience&#8217;s brain what makes one choice better than others.<br \/>\nCommunication structured this way becomes &#8220;storytelling&#8221; that conveys the necessary information and makes <strong>emotional connection<\/strong> easier for the listener.[\/vc_column_text][\/vc_column][vc_column]<div class=\"textcenter theme-button-wrap wpex-clr\"><a href=\"\/contatti\/\" class=\"vcex-button theme-button align-center inline\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"theme-button-inner\">Contact us to discover the Brand Equity definition process<\/span><\/a><\/div> [\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1647277929042{padding-top: 75px !important;padding-bottom: 120px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Brand positioning \u2028&amp; Archetypes<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Where does my product or service stand in the market and in consumers&#8217; minds? How do we use the Archetypes model to identify and bring out my Brand or Company?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Target, Customer needs\u2028&amp; Empathy map<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]What is the consumer really looking for? When are they most receptive to receiving messages? What messages should be conveyed at different stages of the consumer journey? Which stages have the highest ROI? Which touchpoints?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Brand Essence Wheel<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Starting from the target to the core benefit, we build a map that integrates functional and emotional elements to visualize and communicate brand strategy simply and effectively.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">USP<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Through a step-by-step process, we formulate the Unique Selling Proposition, choosing which elements will be distinctive in positioning. Only then can brand personality communicate empathically through activating stories. What do I want my target to feel, think, and do?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Graphic guidelines \u2028&amp; Brand World<\/span><\/h3>[\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Once strategic positioning is defined, it&#8217;s time to build the outfit: shapes, colors, narrative, media, and all the tools through which the brand becomes present in the customer journey.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1647273037842{padding-top: 75px !important;padding-bottom: 120px !important;background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" width=\"370\" height=\"201\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-10.jpg\" class=\"wpex-align-middle\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-10.jpg 370w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-10-300x163.jpg 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-10\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Virtual Meeting<\/span><\/h3>[vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Should we choose a sport or dedicate ourselves to cooking? Often the choice is made based on personal tastes, but the game and the type of relationships it activates carry extraordinary metaphorical potential to be used for training purposes.[\/vc_column_text][\/vc_column][vc_column css=&#8221;.vc_custom_1646818403415{margin-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" width=\"370\" height=\"201\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-9.jpg\" class=\"wpex-align-middle\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-9.jpg 370w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-9-300x163.jpg 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-10\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Celebratory Events and Games<\/span><\/h3>[vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Should we choose a sport or dedicate ourselves to cooking? Often the choice is made based on personal tastes, but the game and the type of relationships it activates carry extraordinary metaphorical potential to be used for training purposes.[\/vc_column_text][\/vc_column][vc_column css=&#8221;.vc_custom_1646818386167{margin-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<figure class=\"vcex-image vcex-module wpex-clr\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img decoding=\"async\" width=\"370\" height=\"201\" src=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-8.jpg\" class=\"wpex-align-middle\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-8.jpg 370w, https:\/\/www.indual.it\/wp-content\/uploads\/2022\/03\/digital-image-8-300x163.jpg 300w\" sizes=\"auto, (max-width: 370px) 100vw, 370px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<h3 class=\"vcex-heading vcex-module wpex-text-2xl wpex-font-normal wpex-m-auto wpex-max-w-100 vcex-heading-plain wpex-h3 wpex-block wpex-mb-10\"><span class=\"vcex-heading-inner wpex-inline-block wpex-clr\">Training<\/span><\/h3>[vc_column_text font_size=&#8221;d:20|tp:18&#8243; font_weight=&#8221;300&#8243;]Should we choose a sport or dedicate ourselves to cooking? Often the choice is made based on personal tastes, but the game and the type of relationships it activates carry extraordinary metaphorical potential to be used for training purposes.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1648460202804{border-bottom-width: 1px !important;border-bottom-color: #c4c4c4 !important;border-bottom-style: solid !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646750067430{padding-top: 90px !important;padding-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1647272585998{margin-bottom: 60px !important;}&#8221; font_weight=&#8221;300&#8243;]We do this with reliability (we never let you down!), creativity rooted in production and organizational dynamics (we aim high, but stay grounded!), and passion (yes, we love what we do. A lot!). Every day,&hellip;<\/p>\n","protected":false},"author":9,"featured_media":4437,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"h5ap_radio_sources":[],"footnotes":""},"class_list":["post-4502","page","type-page","status-publish","has-post-thumbnail","hentry","entry","no-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding - DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.indual.it\/en\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding - DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1648460202804{border-bottom-width: 1px !important;border-bottom-color: #c4c4c4 !important;border-bottom-style: solid !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1646750067430{padding-top: 90px !important;padding-bottom: 90px !important;}&#8221;][vc_column width=&#8221;5\/12&#8243;][\/vc_column][vc_column width=&#8221;7\/12&#8243;][vc_column_text css=&#8221;.vc_custom_1647272585998{margin-bottom: 60px !important;}&#8221; font_weight=&#8221;300&#8243;]We do this with reliability (we never let you down!), creativity rooted in production and organizational dynamics (we aim high, but stay grounded!), and passion (yes, we love what we do. 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