{"version":"1.0","provider_name":"DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala","provider_url":"https:\/\/www.indual.it\/en\/","author_name":"DUAL","author_url":"https:\/\/www.indual.it\/en\/news\/author\/dual-agenzia\/","title":"Does B2B digital marketing really work? - DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TMlKGZpw8p\"><a href=\"https:\/\/www.indual.it\/en\/news\/does-b2b-digital-marketing-really-work\/\">Does B2B digital marketing really work?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.indual.it\/en\/news\/does-b2b-digital-marketing-really-work\/embed\/#?secret=TMlKGZpw8p\" width=\"600\" height=\"338\" title=\"&#8220;Does B2B digital marketing really work?&#8221; &#8212; DUAL Communication - Agenzia di Comunicazione ed Eventi - Milano e Marsala\" data-secret=\"TMlKGZpw8p\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.indual.it\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.indual.it\/wp-content\/uploads\/2025\/08\/Dual_Copertina_Articolo_Digital-Marketing_ENG.jpg","thumbnail_width":2500,"thumbnail_height":1313,"description":"If the people who should be choosing your company are finding their answers elsewhere, are you really part of their decision\u2011making process? In the B2B world, marketing\u2019s job is to get there before sales.Decision\u2011makers don\u2019t wait for a sales call to get informed: they start on their own.They search online, compare, talk to peers, evaluate&hellip;"}