NATIONAL EVENT
Goals
- Present Oracle’s cloud computing offerings to all stakeholders;
- Strengthen Oracle’s positioning as the leading partner in the industry.
Solutions
- Full outsourcing management of all aspects of the event;
- Involvement and direct management of the approximately 25 partners involved in the day with dedicated stands and stations;
- Roadshow in five Italian cities to launch the initiative;
- Demand Generation Campaign (Keyword and Display Advertising on Google and LinkedIn networks), live tweeting of the event.
Results
- Over 1,300 participants, including 700 customers and partners;
- 70 speakers, including 46 customers and partners;
- 1 plenary session + 8 parallel sessions managed.
