OUT STORE PROMOTION
Goals
- Let potential consumers try the product;
- Encourage users to purchase the monthly pack;
- Engage retailers by driving traffic to their stores.
Solutions
- Out Store tours in 8 major shopping centers in Nielsen Areas 1 and 2 (two weeks in each center);
- Promotional island with a mini-optical studio, staffed by an optician and hostesses, who invited consumers wearing glasses or contact lenses to have a free eye test and try Dailies contact lenses.
Results
- 65.000 consumers contacted;
- 38.000 eye examinations performed;
- 32.000 trial lenses distributed.
