CONSUMER PROMOTION
Goals
- Creation of a year-long multi-brand promotion, with tailor-made mechanics for the various brands in the Drugstore channel.
Solutions
- Social media contest with a big final prize and a reward system;
- Activation of three different promotional activities with different mechanics: guaranteed prize, prize draw, instant win;
- Communication materials for PV (posters, flyers);
- Development of a dedicated website, with a customized rewards cart for each brand;
- Development of an online platform dedicated to promotions, used over 12 months for 9 separate promotions in GD, DO, and Drugstore channels;
- Technical management of regulations and all administrative procedures.
Results
- 300,000 promotional leaflets distributed;
- 1,400 Drugstore stores covered for 6 months with the first three activities completed.
