LAUNCH EVENT FOR THE NEW TABLET SERIES
Goals
- Create an event in line with the Zensation concept to present the new products in the ZenPad series;
- Target: press and bloggers.
Solutions
- Organization of a fashion show event in which the protagonist, instead of a series of clothing items, was the new series of tablets
These were presented both as accessories on the catwalk and as jewelry in special crystal display cases.
Results
- 66 journalists and 18 online influencers attended the event;
- Extensive coverage of the event by both IT and lifestyle magazines, as well as general interest press.
