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We act on the main decision‑making lever: our target’s emotions.

We act on the main decision‑making lever: our target’s emotions.

Branding Events
Digital Learning & Development

95% of purchasing decisions are emotional.
Then we explain them with logic.

Mahoney & Zaltman
Harvard Business Review, 2003

We help our clients improve their results and satisfaction through intentional strategies and more emotionally effective communication, developed using our scientifically validated theoretical models.

Giuliano Bottelli

Founder & CEO

Francesco Bottelli

Partner
Chief Financial Officier

Alessandro Rosti

Partner
Digital & Media Relations

Ilaria Tabascio

Partner
Pharma & Consumer

Feliziano Crisafulli

Partner
Marketing & Biz Coaching

Laura Doro

Business Manager
M.I.C.E. & Digital Events

Some of the industries in which we are most active:

Pharmaceuticals

Consumer Goods

Food & Beverage

Chemical & Manufacturing

Oenology

Associations & Consulting

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Discover all our activities in the articles in the News section!

From events to digital; from consumer marketing materials to B2B communication; from Emotional Intelligence for business to strategic consulting.